👋 Hi, I'm Yu-Wei
I turn messy problems into products people love.
Co-founder and head of product at Pilot, where 120,000+ travelers in 183 countries plan and book trips together.
Let's work together
About
I'm a co-founder and head of product at Pilot. For 5+ years I've built consumer and AI products from 0 to 1 across web, iOS, and Android, then grown them through acquisition, activation, retention, and referral.
I lead with empathy and work hands-on alongside design and engineering, whether wireframing in Figma, coding frontend features, or refining growth experiments, to solve real user problems and drive sustainable growth.
I believe the best products start with deep empathy for real problems, move fast from idea to launch, and grow through sharp product judgment.
Impact
My strengths
Product strategy
I set the roadmap and take products from 0 to 1. At Pilot that includes Explore, the AI trip planner, and group and retreat booking.
AI products
I ship AI where it removes work for travelers. Pilot's planner builds an itinerary in five minutes or less, and our MCP server lets Claude and ChatGPT search live hotel rates. I choose models with evals that count harmful answers before speed or cost.
Growth
I grew organic traffic from 300 to 300k visits a month with an in-house content operation and little paid spend.
Hands-on design and build
I work in Figma and production code next to design and engineering. I've launched on web, iOS, and Android, and I wrote two-thirds of Pilot's ops console.
Highlighted work
Pilot
2021–PresentCo-founder and head of product
Pilot is a free web and mobile app where 120,000+ travelers in 183 countries plan, decide, and book trips together. It's rated 4.7/5 and has been covered by TechCrunch, WIRED, Forbes, and The Washington Post. I own the roadmap and the product process across web and mobile.
Key products and features
AI Trip Planner
I led Pilot's AI trip planner. Travelers describe a trip and get a full itinerary they can edit and share in five minutes or less. It suggests ideas with 60+ filters and imports booking emails, files, and images straight into the plan.
Pilot Explore
I led the redesign of Pilot's discovery and booking experience, focused on monetization and supply partnerships. Travelers can now book 3.2M+ hotels with instant confirmation and member-only rates. We shipped simpler navigation, a reservations checkout, and public stay pages. Early engagement rose 20%+, and Google approved Pilot for distribution on Google Travel.
Group and Retreat Booking
I came up with Pilot's concierge booking service for groups of 12 or more and built it. It covers hotel room blocks, wedding blocks, and company retreats. Pilot negotiates room blocks at up to 30% off and charges nothing for sourcing. Clients include 240 Tutoring and Box of Crayons.
Mobile App Launch
I led the launch of Pilot's first native iOS and Android apps, built for use on the trip itself with offline-friendly views and push notifications. The apps reached a 4.6 App Store rating and 25,000+ downloads in the first quarter.
FlightDeck Content
I designed and built the content operation behind Pilot's travel blog, with 40+ writers, editors, and publishers. It peaked at 300k organic visits a month.
Featured publications
How Product Managers Can Use First Principles to Work Smarter with AI
Exploring how product managers can leverage first principles thinking to make smarter decisions when working with AI tools and building AI-powered products.
Minimum Lovable Product vs Minimum Viable Product: Why MVPs Are Where Good Ideas Go to Die
A deep dive into why the traditional MVP approach often fails and how focusing on building something users actually love can lead to better product outcomes.
AI projects
A Simple Tetris Game
A fully functional Tetris game! Features include smooth block movement, line clearing mechanics, increasing difficulty levels, global leaderboard, and responsive controls. Built using AI-assisted coding to explore game development patterns.
Minimal Typing Test
An interactive typing speed test application that measures words per minute and accuracy while maintaining minimalist focused flow. Includes real-time feedback and detailed performance analytics.
Reverse Trivia Game Editor
A full-featured Jeopardy-inspired game maker and interactive gameplay platform. Built with a custom physics engine for smooth animations, serverless full-stack architecture for real-time multiplayer support, and complex state orchestration to manage game flow, scoring, and player interactions.
Get in touch
I'm always interested in discussing new opportunities and challenging projects. I'm also open to mentoring and consulting on projects where we can make a meaningful difference together. Let's explore how we can work together!